Jim and Devin spend an hour talking with Jay Bartlett and Scott Orleck from Parthenon-EY. They share their experiences tackling questions working with us around market sizing, growth rates, cyclicality, and the competitive landscape. All of which serves to answer the fundamental questions: Is a particular industry a good industry in which to invest? And is the target company the right company to buy? Jay and Scott reveal the three main reasons why deals go bad.