ParkerGale’s Reading List

One common trait among our team is that we read a lot. We are curious and we believe in second level thinking – not everything is as it seems. Everything we do as investors and operators has been done before. Our job is to find the best thinking and incorporate it into our strategy, process and execution. This isn’t everything that we’ve read, but it’s a good start.

Adamson, Christopher. Star Schema the Complete Reference. New York: McGraw Hill, 2010.

Adkins, Lyssa. Coaching Agile Teams: A Companion for ScrumMasters, Agile Coaches, and Project Managers in Transition. Upper Saddle River, NJ: Addison-Wesley, 2010.
Adler, Lou. Hire with Your Head: Using Performance-based Hiring to Build Great Teams. Hoboken, NJ: John Wiley & Sons, 2007.

Allamaraju, Subrahmanyam. RESTful Web Services Cookbook:. Beijing: O’Reilly, 2010.

Block, Peter. Flawless Consulting: A Guide to Getting Your Expertise Used. San Francisco, CA: Pfeiffer, 2011.

Bono, Edward De. Lateral Thinking: An Introduction.

Brooks, Frederick P. The Mythical Man-month: Essays on Software Engineering.

Brown, Amy, and Greg Wilson. The Architecture of Open Source Applications. Mountain View, Calif: Creative Commons, 2011.

Brown, Amy, and Greg Wilson. The Architecture of Open Source Applications Structure, Scale, and a Few More Fearless Hacks. S.l.: Brown & Wilson, 2012.

Cagan, Marty. Inspired: How to Create Products Customers Love. Sunnyvale, CA: SVPG Press, 2008.

Christensen, Clayton M. The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail. Boston, MA: Harvard Business School Press, 1997.

Cockerell, Lee. The Customer Rules: The 39 Essential Rules for Delivering Sensational Service.

Cohan, Peter E. Great Demo!: How to Create and Execute Stunning Software Demonstrations. New York: IUniverse, 2005.

Cohn, Mike. User Stories Applied: For Agile Software Development. Boston: Addison-Wesley, 2004.

Craig, Juana Clark. Project Management Lite: Just Enough to Get the Job Done…nothing More.

Davenport, Thomas H., and Jeanne G. Harris. Competing on Analytics: The New Science of Winning. Boston, MA: Harvard Business School Press, 2007.

Davenport, Thomas H., Jeanne G. Harris, and Robert Morison. Analytics at Work: Smarter Decisions, Better Results. Boston, MA: Harvard Business Press, 2010.

Day, George S. Market Driven Strategy: Processes for Creating Value. New York: Free Press, 1990.

Drucker, Peter F. Managing Oneself. Boston, MA: Harvard Business Press, 2008.

Fried, Jason, and David Heinemeier. Hansson. Rework. New York: Crown Business, 2010.

Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application. Chicago, IL: 37signals, 2006.

Grant, Adam M. Give and Take: A Revolutionary Approach to Success. New York, NY: Viking, 2013.

Haines, Steven. The Product Manager’s Desk Reference. New York: McGraw-Hill, 2009.

Horowitz, Ben. The Hard Thing about Hard Things: Building a Business When There Are No Easy Answers.

Kahneman, Daniel. Thinking, Fast and Slow. New York: Farrar, Straus and Giroux, 2011.

Kaufman, Ira, and Chris Horton. Digital Marketing:: Integrating Strategy and Tactics with Values ; a Guidebook for Executives, Managers, and Students. New York, NY: Routledge, 2015.

Kim, Peter. The Hacker Playbook: Practical Guide to Penetration Testing. North Charleston, SC: Secure Planet, LLC, 2014.

Kim, W. Chan., and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Boston, MA: Harvard Business School Press, 2005.

Kimball, Ralph, and Margy Ross. The Data Warehouse Toolkit: The Complete Guide to Dimensional Modeling. New York: Wiley, 2002.

Kimball, Ralph, and Margy Ross. The Kimball Group Reader: Relentlessly Practical Tools for Data Warehousing and Business Intelligence. Indianapolis: Wiley Publishing, 2010.

Koulopoulos, Thomas M. Cloud Surfing. Brookline, MA: Bibliomotion, 2012.

Krug, Steve. Don’t Make Me Think!: A Common Sense Approach to Web Usability. Berkeley, Calif: New Riders Pub., 2006.

Lewis, Bob. Bare Bones Project Management: What You Can’t Not Do. Eden Prairie, MN: IS Survivor Pub., 2006.

Marks, Howard. The Most Important Thing: Uncommon Sense for the Thoughtful Investor. New York: Columbia University Press, 2011.

Mayer-Schönberger, Viktor, and Kenneth Cukier. Big Data: A Revolution That Will Transform How We Live, Work, and Think. Boston: Houghton Mifflin Harcourt, 2013.

McDonald, Duff. The Firm: The Story of McKinsey and Its Secret Influence on American Business.

Miller, Robert B., Stephen E. Heiman, Tad Tuleja, and Stephen E. Heiman. The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies. New York, NY: Warner Books, 2005.

Moore, Geoffrey A. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. New York: HarperBusiness, 1999.

Moore, Geoffrey A. Escape Velocity: Free Your Company’s Future from the Pull of the past. New York, NY: HarperBusiness, 2011.

Moore, Geoffrey A., Paul Johnson, and Tom Kippola. The Gorilla Game: Picking Winners in High Technology. New York: HarperBusiness, 1999.

Nagle, Thomas T., and John E. Hogan. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably. Upper Saddle River, NJ: Pearson/Prentice Hall, 2006.

Nayak, Umesha. Infosec Handbook: An Introduction to Information Security. Place of Publication Not Identified: Apress, 2014.

Oram, Andrew, and Greg Wilson. Making Software: What Really Works, and Why We Believe It. Farnham: O’Reilly, 2011.

Petzold, Charles. Code: The Hidden Language of Computer Hardware and Software. Redmond, WA: Microsoft Press, 1999.

Pink, Daniel H. Drive: The Surprising Truth about What Motivates Us. New York, NY: Riverhead Books, 2009.

Pink, Daniel H. To Sell Is Human: The Surprising Truth about Moving Others. New York: Riverhead Books, 2012.

Provost, Foster, and Tom Fawcett. Data Science for Business:. Sebastopol, CA: O’Reilly, 2013.

Redmond, Eric, Jim R. Wilson, and Jacquelyn Carter. Seven Databases in Seven Weeks: A Guide to Modern Databases and the NoSQL Movement. Dallas, TX: Pragmatic Bookshelf, 2012.

Rosen, Keith. Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives. Hoboken, NJ: John Wiley & Sons, 2008.

Sadalage, Pramod J., and Martin Fowler. NoSQL Distilled: A Brief Guide to the Emerging World of Polyglot Persistence. Upper Saddle River, NJ: Addison-Wesley, 2013.

Seife, Charles. Proofiness: How You’re Being Fooled by the Numbers. New York: Penguin, 2011.

Siegel, Eric. Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die. Hoboken, NJ: Wiley, 2013.

Spaniel, William. Game Theory 101: The Complete Textbook.

Strunk, William, and E. B. White. The Elements of Style.

Stull, Craig, Phil Myers, and David Meerman. Scott. Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs. Hoboken, NJ: J. Wiley & Sons, 2008.

Taleb, Nassim Nicholas. The Black Swan: The Impact of the Highly Improbable. New York: Random House, 2007.

Taleb, Nassim Nicholas. Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. New York: Random House, 2005.

Tate, Bruce. Seven Languages in Seven Weeks: A Pragmatic Guide to Learning Programming Languages. Raleigh, NC: Pragmatic Bookshelf, 2010.

Taylor, Peter. The Lazy Project Manager: How to Be Twice as Productive and Still Leave the Office Early. Oxford: Infinite Ideas, 2009.

Unger, Russ, and Carolyn Chandler. A Project Guide to UX Design: For User Experience Designers in the Field or in the Making. Berkeley, Ca.: New Riders, 2012.

Vaynerchuk, Gary. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World.